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HOW WE MADE NEW BRAND IDENTY & WEBSITE FOR
PROG SCHOOL
HOW WE MADE NEW BRAND IDENTY & WEBSITE FOR
PROG SCHOOL
Client

There is no secret that kids like to play games, while their parents want them to use time with purpose. ProgKids teach programming in Minecraft world. This online school developed special platform that allows kids to learn while playing.
Task

To develop a new identity for the brand. To redesign the existing website to highlight the brand in the digital environment.

Solution
Based on the conducted research and analysis of the target audience, while logo development, we aimed to establish trust among teenagers and their parents, the most involved customers.

It's no secret that children adore playing games, but parents don't want them to waste their time. We combined these two moods within a graphic logo.
Logo Design
The new identity makes ProgKids memorable and intuitive. Seeing the logo for the first time, everyone can easily guess that here at ProgKids they teach programming.
Colors
When choosing corporate colors, we settled on a bright palette, the primary tones of which are:

• Navy blue, which stands for the IT field;
• Yellow and orange, which are initially children-friendly.
Typography
Like the color, headings typeface replesents the field the brand are referring to.
UI Components
Mascots
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Landing page
The task was to redesign a landing page
Mobile Version
Extra Pages
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